Ratings War: GMA, ABS claim number one spot

ABS-CBN Corp. claimed higher television ratings nationwide in September, while rival GMA Network Inc. held the top spot in both Urban Luzon and Mega Manila

ABS-CBN said it kept a solid grip on its position as the most-watched TV network in the country as data from Kantar Media in September revealed it earned a national TV rating of 45 percent versus GMA’s 31 percent.

ABS-CBN continued to top urban and rural areas. The network earned 41 percent compared to GMA’s 25 percent in Metro Manila; and 36 percent over GMA’s 32 percent in Mega Manila. 

It won in Total Luzon with 41 percent over GMA’s 34 percent; Total Visayas, with 57 percent  over GMA’s 24 percent; and in Total Mindanao, with 51% percent versus GMA’s 28 percent.

GMA, on the other hand, said it  firmly held the top spot in the TV ratings competition in both Urban Luzon and Mega Manila according to the latest data from ratings service provider Nielsen TV Audience Measurement. 

GMA recorded an average of 31.7 percent total day people audience share in Urban Luzon, which was ahead of ABS-CBN’s 30.7 percent for the month of September (with September 22 to 30 based on overnight data). 

The said viewer-rich area accounts for 72 percent of all urban TV viewers in the country.

The Kapuso Network led in the morning block with 24.9 percent people audience share, while rival network got 24.1 percent.

GMA also continued its winning streak in the evening block with 34.9 percent  versus ABS-CBN’s 32.3 percent.

With official data from September 1 to 21, GMA Network similarly won in Mega Manila, which accounts for 60 percent of all urban viewers in the country. 

The Kapuso Network posted 31.7 percent  average total day people audience share, beating ABS-CBN’s 28.1 percent. 

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