Leading food and beverage kiosk operator Fruitas Holdings, Inc. (FHI) is planning to open up to 10 Babot’s Farm outlets, its new fresh products store concept, by August 2020 despite the coronavirus disease 2019 (COVID-19) pandemic. 

 Fruitas has opened the first Babot’s Farm outlet along E. Rodriguez Sr. Avenue, Quezon City.

Babot’s Farm will initially have three major verticals of fresh products in its portfolio, including FRUIT’s leading buko beverage line, Soy & Bean fresh soy products line (soy milk, tofu, and taho), and fresh dairy and yogurt from Bukidnon Milk Company. 

Other Fruitas products like frozen De Original Jamaican Pattie, ready-to-heat SHOU Chinese delicacies and viands from Sabroso Lechon and other Fruitas food brands will also be made available in Babot’s Farm outlets in due course. 

Babot’s Farm’s outlets will also function as CocoDelivery hubs.

“At the start of the quarantine, as few as 40 stores were operating. Now, more than 575 are back in business and are seeing increasing sales as the economy gradually reopens,” Fruitas said

Lester Yu, FHI president and chief executive is expecting a faster recovery as the year progresses especially in light of the initiatives being undertaken. 

“This year has been difficult for all of us and sometimes with a lot of hardship for our customers and employees. As a company, our complaints are nothing in comparison to the suffering of millions of fellow Filipinos,” Yu said.

“ We have an obligation to them as well as to our shareholders to not only survive but to thrive and prosper. We will make a bright future for our company,” he added.