GMA Network Inc. has partnered with an international streaming media company to launch the country’s first-ever digital TV channel for K-pop fans in the Philippines.
Under the partnership, GMA and Jungo TV will launch Hallypop, the newest digital TV channel in the country that’s a one-stop-shop for K-Pop, variety, and entertainment programs on September 20.
This partnership gives Filipino audiences free access to immensely popular South Korean programs, including music countdown show Music Bank and top-rated variety show Running Man.
“We are grateful to Jungo TV and Mr. Chung for entrusting us with their channel and content to be the first here in the Philippines to distribute their content,” Felipe L. Gozon, GMA Network chairman and chief executive said.
First Vice President for Program Management Jose Mari R. Abacan aims to widen GMA’s library of content via Hallypop.
“We have the heart of fans and that’s going to be seen in the way we program Hallypop. A lot of people are looking forward to that Hallyu (Korean Wave) content. Having another channel that could actually focus on having certain materials like variety shows, K-pop, and reality shows, it can complement what we have started for the Heart of Asia so I’m excited about it because we have a lot of things to learn from these Asian contents, he added.
Founded in 2016, Los Angeles-based Jungo TV has quickly made its mark in the global entertainment industry with its disruptive content ecosystem, which has attracted top international media companies, content producers, and Hollywood studios because of the company’s innovative solutions for content partners, driving millions of views across multiple platforms and territories each month.
“Hallypop represents a new and exciting direction in the reimagined world of Asian entertainment,” George Chung, Jungo TV chief executive and co-founder said.
“We are excited to expand on Hallypop’s success in the United States and honored to be partnered with GMA, led by the vision and leadership of Mr. Gozon, that allows us to bring top-tier Korean and Asian pop culture entertainment to the best and most loyal fans in the world,” he added.