Smart partners with Viu to launch GIGA K-Video with Park Seo Jun as endorser

Smart Communications Inc. has partnered with Viu International Limited, a Hong Kong-based over-the-top video streaming provider to launch a new data pack for its prepaid subscribers. 

Smart GIGA K-Video is the first-ever prepaid data pack in the Smart Giga family that comes with a Viu Premium subscription, making it so much simpler and easier for Filipinos to enjoy the latest Korean content with unlimited downloads and an uninterrupted, no-ads experience.

“Korean dramas have seeped into our local pop culture and turned into a big passion for many Filipinos. We know that Viu has played a pivotal role in bringing the best of Korean entertainment to the country, so through this partnership, we aim to make it simpler and easier for our subscribers to immerse in their love for K- Life with the latest content on Viu,” Jane Basas, senior vice president and head of Consumer Wireless Business of Smart said. 

Helen Sou, chief business officer, Asia, Viu, said, “With people now online more than ever, Smart’s promise of making amazing experiences simple and accessible to every Filipino matches our goal of bringing the best viewing experience to our users. “

“Launching the GIGA K-Video pack with Smart will allow its subscribers to easily enjoy the best of Korean entertainment in the best way possible – through the Viu Premium experience,” she added. 

Smart has tapped Korean superstar Park Seo Jun to launch GIGA K-Video in a multimedia campaign. The award-winning actor joins Smart’s growing roster of Korean celebrity endorsers, reinforcing Smart’s thrust to bring Filipinos closer to their passions.

Park Seo Jun said, “Filipinos and Koreans uphold common values especially when it comes to love for family and friends, and I think this is one of the reasons K-dramas resonate well with many Filipino viewers. I am thankful for this opportunity to encourage more Filipinos to discover and enjoy more Korean content and to take a breather from these uncertain times.”

Park Seo Jun’s shows are frequently top titles on Viu Philippines.

Available to all Smart Prepaid and TNT customers, GIGA K-Video 99 data pack comes with a 7-day Viu Premium subscription, 1 GB of data for Viu every day for 7 days, plus 2 GB of open access data.

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