ABS-CBN Corp. on Thursday announced its partnership with PLDT Group that would pave the way for the airing of its entertainment shows in TV5 and Cignal.
“This collaboration between CIGNAL, TV5, Brightlight Productions, and ABS-CBN marks the start of greater cooperation among our various industry players and begins a new era of partnership,” Robert P. Galang, president and chief executive of of Cignal and TV5 said.
“The airing of ASAP and FPJ’s movies on TV5 showcases the desires of TV5 and ABS-CBN to serve our viewers in the best way possible,” he added.
Galang said the top-rated content, combined with Cignal and TV5’s strengths in technology, direct-to-consumer distribution, and mobile and broadband reach, will usher in a new viewing experience for fans and subscribers alike.
“The future of entertainment media is rapidly converging around a dynamic mix of traditional and digital platforms, with Cignal and TV5 launching new content and synergies that will disrupt conventional broadcast methods,” he said.
“We are committed to continuously explore more initiatives to provide the best of both worlds to all our stakeholders,” Galang added.
ABS-CBN said ASAP Natin ‘To,” the Philippines’ longest running musical variety show, and “FPJ: Da King,” will now be seen on TV5 beginning January 24, 2021 .
Launched in 1995, “ASAP Natin ‘To” brings together the biggest and brightest performers to give viewers the best concert experience topbilled by Martin Nievera, Zsa Zsa Padilla, Gary Valenciano, Sarah Geronimo, Erik Santos, Ogie Alcasid, and Regine Velasquez-Alcasid.
Aside from “ASAP Natin ‘To,” TV5 will also begin to air “FPJ: Da King,” a movie block showcasing the films of the “King of Philippine Movies” Fernando Poe Jr. Fans of the Filipino cinema legend can watch “FPJ: Da King” every Sunday from 2:00 pm to 4:00 pm.
Earlier, ABS-CBN entered a block time agreement with Zoe Broadcasting to air some of its entertainment shows via A2Z Channel 11.