Globe eyes new offerings to strengthen leadership, regain business momentum

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Globe Telecom Inc. on Wednesday said its is eyeing to offer new offerings to  strengthen its leadership in the mobile sector and regain business momentum despite mobility restrictions, as it continues to gear up for increased competition. 

Ernest L. Cu, Gobe president and chief executive  said the telco would roll out new offers for its over 80 million subscribers to address changing consumer behaviors that arose from the pandemic.

“Globe is stepping up its efforts so you will start to see more aggressive offers that will give the people basically more value for their money,” Cu said.

London-based Fitch Ratings, meanwhile, said the entry of DITO Telecommunity would further intensify competition in the local landscape. 

Cu noted, however, that the third player has not yet made a dent on the country’s telco industry.

“Certainly at this point, we don’t see that (effect) yet given the very wide disparity in coverage between them (DITO) and the two incumbents,” said Cu. DITO only runs on 4G and 5G networks that cater mostly to data services and not voice calls and SMS. 

Globe is further pushing its network rollout which includes site upgrades to 4G/LTE, 5G mobile expansion, and rollout of more Fiber-to-the-Home capabilities.  The telco continues to deploy its mobile and broadband services regardless of community quarantine status to address the demand for connectivity which is vital especially during these times of crisis.

Globe At Home has been upgrading its subscribers to higher technology for better connectivity experience. Its latest fiber plan called UNLI FIBER UP provides customers with fast and reliable internet for the whole family’s needs, plus health essential and entertainment freebies. 

The company has earmarked an unprecedented P70 billion capital expenditure program this year as it aims to deliver first-world internet connectivity for the Filipinos. The budget will be used to build and upgrade more sites and install 1 million fiber-to-the-home lines.

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