PayMaya, the leading financial services provider in the Philippines, has launched PlayMaya, a trailblazing in-app service that combines an all-in-one gaming experience with cashless payments.

Through this fintech-first innovation, PayMaya is unlocking another key component of the digital life for millions of Filipinos by enabling access to next-level gaming right inside the PayMaya app. The announcement comes on the heels of the recent introduction of the ‘PayMaya Mall’ last February, which brings an embedded e-Commerce experience via the PayMaya app. 

Accessible through the ‘Play’ tile in the PayMaya app, PlayMaya provides exclusive access to digital gaming products, deals and cashback rewards for in-game purchases, free mini games to play, access to tournaments, and curated content from gaming personalities. 

“PayMaya has always been at the forefront of lifestyle-enabling innovations through financial technology. On top of providing more reliable, safer, and more convenient cashless payments, we are enriching the digital experience of our millions of users through delightful features and offers such as PlayMaya,” said Shailesh Baidwan, President of PayMaya Philippines.  

Tapping into the growing gaming community 

With PlayMaya, the digital financial services leader is tapping into the growing number of Filipinos who have taken interest in mobile games and elevating their experience with PayMaya’s exclusive content, cashless convenience, and unmatched cashback rewards. 

The Philippine mobile games industry is a high growth area, as internet adoption takes deeper roots with network investments from telecommunications companies such as PLDT and Smart. 

In a report published by YouGov in 2020, 80% or four out of five Filipinos engaged in mobile or video games last year. Meanwhile, data from a study by Newzoo in 2020, revealed that the Philippines is the world’s 25th largest market in game revenue and a key driver of Southeast Asia’s overall games market in 2019. 

PayMaya has also seen this trend from its own users. In the first quarter of 2021, gaming-related transaction volume at PayMaya’s in-app shop has registered a high double-digit year-on-year growth. The digital payments company expects this number to exponentially grow this year, given the launch of PlayMaya to empower this segment. 

To further bring this pioneering service closer to the hands of gamers across the country, PayMaya kicked off its launch with the PlayMaya tournament, the nation widest e-sports tournament across the country. 

Interested participants will be able to join the tournament by registering via the Play tile on the PayMaya app, or by signing up at over 39,000 Smart Padala by PayMaya partner agent touchpoints nationwide. 

Smart Padala by PayMaya has the largest on-ground agent network with presence in 92% of all cities and municipalities in the Philippines. By tapping in this most extensive network to promote the PlayMaya in-app feature and tournament, the company is bringing mobile gaming closer to Filipinos in grassroot communities.

“As we continue building our unmatched enterprises and consumer payment solutions and offer new adjacent financial services, we are strengthening consumer affinity with relevant and enjoyable features anchored on cashless payments,” Baidwan said. 

Aside from PlayMaya, PayMaya has been beefing up its unparalleled digital life-enabling offers by expanding its nation-widest add money and cash out touchpoints, providing the most extensive list of billers, opening its services to overseas Filipinos, and giving the best e-Commerce deals through PayMaya Mall, among many others. 

PayMaya is the only end-to-end digital payments ecosystem enabler in the Philippines with platforms and services that cut across consumers, merchants, communities, and government. Through its enterprise business, it is the largest digital payments processor for key industries in the country including “everyday” merchants such as the largest retail, food, gas, and eCommerce merchants, as well as government agencies and units. 

PayMaya provides more than 35 million Filipinos with access to financial services through its consumer platforms. Customers can conveniently pay, add money, cash out or remit through its over 250,000 digital touchpoints nationwide. Its Smart Padala by PayMaya network of 39,000 partner agent touchpoints nationwide serves as last-mile digital financial hubs in communities, providing the unbanked and underserved with access to digital services.