PLDT Inc. has appointed multi-awarded, international financial journalist Cathy Yang as its new Group head of Corporate Communications. 

Yang will replace Ramon Isberto, who served as Public Affairs Head of PLDT, which is retiring  after serving PLDT and its wireless subsidiary Smart Communications for 25 years.  

Yang, who served most recently as anchor and managing editor of the ABS-CBN News Channel, will serve as communication strategist and advisor of PLDT’s Top Management Team.

She will also oversee the communications needs of the broader MVP Group of Companies, of which PLDT is part.  She takes on the rank of First Vice President and will be part of PLDT’s Senior Management Team.

“We welcome Cathy into the senior Management ranks of PLDT and Smart.  Cathy is an excellent communicator and a journalist of unquestioned integrity.  Her extensive experience as a financial and media person, here and abroad, will add a new dimension to our communication strategy in articulating and presenting who we are and how we perform.  She will bring our era of communication into the digital space.  Again, a warm welcome to Cathy, “ Manuel V. Pangilinan, PLDT chairman, president and chief executive said. 

“It’s a privilege to have a reputable, experienced and globally-acclaimed executive as part of our team,” says Alfredo S. Panlilio, Executive Vice President & Chief Revenue Officer, PLDT, and President & CEO and Smart Communications, Inc. 

 “We will, together, take the company to new heights. Welcome to the group,” he added. 

Yang said, “I am tremendously privileged to be part of the Philippines’ biggest telco firm PLDT, helping consumers and businesses thrive during the COVID-19 pandemic, streaming content and delivering products and services through digital connectivity.” 

“We have yet to witness the power of digital connectivity on e-learning, as PLDT plays a key role in transformational education with schools resuming under the new normal.  I look forward to working with the PLDT Board, our shareholders and stakeholders, in ensuring we stand front and center as a key enabler in the economy’s recovery,” she added.     

Yang has an extensive broadcast career spanning 28 years, during which she has garnered global recognition for her work as a financial journalist.  She covered the world’s biggest financial stories from Tokyo to Hong Kong for 15 years before returning to ABS-CBN Corporation in August 2015.  

Before her PLDT appointment, Ms. Yang was most recently Anchor-Managing Editor of the ABS-CBN News Channel.  As one of the network’s icons, she hosted “Market Edge” and “Business Nightly”, focusing on financial news and economic stories.  She was also host and executive producer of “The Boss”.